Categories: Science and Research

New Study Shows 31 Percent of Americans Opt for Meat-Free Days

Meat-free Mondays are really catching on — and so are Tuesdays, Wednesdays, Thursdays, et al. According to a new report by research firm Mintel, 31 percent of Americans are now opting into meat-free days.

This info was revealed as part of Mintel’s “The Protein Report: Meat Alternatives US 2017.” Health concerns are apparently the top motivator for cutting back on meat, with cholesterol and saturated fat worries leading the pack; weight loss is another key driver of behavior change.

In good news for cows, Mintel’s report shows that more than one-third (35 percent) of Americans are eating more protein from sources other than red meat — and 66 percent of consumers who eat alternative proteins agree they’re healthier than animal flesh.

One important takeaway from the report is the fact that 66 percent of people who consume meat alternatives say they would eat more of them if they knew how best to prepare them. Clearly, more vegan cooking classes are in order.

“As consumers appear largely unwilling to experiment with protein alternatives, likely due to lack of familiarity, alternative brands have significant room to grow in terms of establishing themselves as a ‘go-to’ meat alternative option,” says Billy Roberts, Senior Food and Drink Analyst at Mintel. “Consumers are looking not only for more information about the ingredients in these products, they are also looking for guidance in how best to prepare them.”

Eggs are also addressed in the report. A whopping 86 percent of Americans eat eggs at least once a month — but 31 percent of Millennials consume egg substitute products at least weekly.

All of this news is is in keeping with growing numbers of veg eaters. Stats suggest some 16 million Americans are vegan or vegetarian.

You can read more from the report on Mintel’s website.

Follow Latest Vegan News on Facebook, on Instagram and Twitter at @LatestVeganNews, and Google+ , and sign up to receive our daily headlines in your inbox here. 

Hannah Sentenac

A wizard of words, lover of all living things and vegan mac 'n cheese master, Hannah is the vegan girl behind bharmless.com. Her writing has appeared in Live Happy magazine, the Miami New Times, OneGreenPlanet.com, MindBodyGreen.com, FoodRevolution.org and numerous other publications and websites. She's obsessed with vegan pizza and crop tops, the holidays, and all things Los Angeles. You can reach Hannah directly at hannah@bharmless.com.

View Comments

    • It's Pad See Ew (stir-fried wide rice noodles with Chinese broccoli and veggie beef) from My Thai Vegan Cafe in Boston. :)

Recent Posts

The 10 Best Vegan Breakfast Sandwiches in Los Angeles

It's early in the a.m. Too early. You might be hungover or sleep deprived; at…

3 years ago

Celeb Hotspot PLANTA Expands Its Empire

Courtesy of PLANTA When it comes to plant-based purveyors, PLANTA is one of the hottest…

3 years ago

No Waste Plant-Based Meal Kit Comes to SoCal

There's no debating that meal kits are an awesome way to make life easier in…

3 years ago

You Can Now Have a Meatless Filet Mignon Delivered to Your Door

Courtesy of Juicy Marbles The wait is over: tender, marbled, savory steaks are now on…

3 years ago

Vegan Travel Poised to Blow Up Post-COVID

Veganism is all over the place these days, with everyone from athletes to musicians to…

3 years ago

Your Guide to Cruelty-Free Eyelashes

Photo courtesy of Hayley Kim Design. Dramatic, sweeping lashes are totally on trend, but who…

3 years ago